Privacy Policy

Privacy Policy

Effective Date: 07/24/2025
Last Updated: 07/24/2025
Business Name: Thread White & Blue Co.
Store Platform: Powered by Shopify

1. Overview

At Thread White & Blue Co. ("we", "us", "our"), your privacy is our priority. This Privacy Policy outlines how your personal information is collected, used, and shared when you visit or make a purchase from our Shopify store.

2. Information We Collect

When you visit our store, we automatically collect certain information about your device and usage. We may also collect personal information when you make a purchase or sign up for services.

Automatically Collected Data:

  • IP address

  • Device type and browser

  • Location (based on IP or device settings)

  • Pages visited and browsing behavior

Information You Provide:

  • Name

  • Email address

  • Phone number (for SMS opt-ins)

  • Shipping and billing address

  • Payment details

3. How We Use Your Information

We use the information to:

  • Fulfill orders and provide customer support

  • Send SMS notifications, including abandoned cart reminders and exclusive offers (only if opted in)

  • Improve our store’s functionality and user experience

  • Show personalized content, recommendations, or region-specific offers using location data

  • Analyze website traffic and trends for better performance

  • Comply with Shopify’s terms, legal obligations, and security

4. SMS & Email Marketing (Abandoned Cart & Promotions)

By entering your phone number at checkout and/or opting in via a sign-up form, you consent to receive automated marketing text messages. These may include:

  • Abandoned cart reminders

  • Order updates

  • Promotional offers and launches

Message frequency may vary. Message and data rates may apply. You can opt out at any time by replying STOP or contacting us at [Your Contact Email].

Your consent is not a condition of purchase.

5. Location-Based Services

We may collect or infer your location:

  • To offer local currency, shipping rates, or inventory availability

  • For fraud prevention and security

  • With your device’s permission for more personalized experiences

Location access can be disabled through your browser or device settings.

6. Sharing Your Information

We do not sell your data. However, we may share it with trusted third parties to operate our business, such as:

With Shopify:

We use Shopify to power our online store. You can read more about how Shopify uses your personal information here:
https://www.shopify.com/legal/privacy

With Service Providers:

  • Email/SMS platforms (like Klaviyo, SMSBump, or Postscript)

  • Payment processors (e.g., Shopify Payments, PayPal, Stripe)

  • Shipping carriers and logistics partners

  • Analytics & advertising tools (Google, Meta, etc.)

These providers are only given the data necessary to perform their functions and must adhere to strict confidentiality.

7. Your Rights (Depending on Your Location)

Depending on your region (California, EU/EEA, UK, etc.), you may have rights to:

  • Access or request a copy of your data

  • Correct or delete your information

  • Withdraw consent for marketing at any time

  • Lodge a complaint with a privacy authority

To request or exercise any rights, email us at [Your Contact Email].

8. Cookies

We use cookies and similar tracking technologies to:

  • Improve site performance

  • Remember your cart and preferences

  • Track interactions for analytics and advertising

You can manage or disable cookies through your browser settings.

Learn more here: https://www.shopify.com/legal/cookies

9. Data Retention

We retain your order information for our records unless and until you ask us to delete it. We store only what’s necessary to provide services and meet legal or tax obligations.

10. Security

We follow Shopify’s security best practices, use SSL encryption, and limit access to your data. However, no system is 100% secure.

11. Changes to This Policy

We may update this policy to reflect changes in legal requirements or our business practices. Revisions will be posted here with a revised “Last Updated” date.

12. Contact Us

If you have any questions, or if you’d like to file a privacy-related request, please contact us:

📧 threadwhiteandblueco@gmail.com